Phloz
Sign inStart free

Compare

Phloz vs Whatagraph

Whatagraph turns cross-channel marketing data into polished visual reports. Phloz watches the tracking infrastructure that feeds every one of those channels — and runs the agency around it.

What Phloz has that Whatagraphdoesn't

  • Typed tracking-infrastructure map (GA4/GTM/pixels/CAPI) with audits + a 0–100 health score
  • Proactive alerting when a client's tracking setup degrades (a Whatagraph report renders beautifully over broken data)
  • Agency CRM + tasks + client portals + retainer-burn — Whatagraph is a reporting canvas, not an ops platform
  • Note: Whatagraph's cross-channel visual reports + data transfers to BigQuery are its real strength; Phloz doesn't ingest platform data

When Whatagraph is the right choice

If you're not running a digital marketing agency, Whatagraph is likely a fine fit. Whatagraphis a mature, capable product — it just isn't shaped for our specific use case. Phloz exists because we couldn't find a platform that treated agency ops and tracking infrastructure as first-class.

Frequently asked questions

Is Phloz really cheaper than Whatagraph for an agency?
It depends on your team size and client count. Phloz charges per active client (not per seat or per contact), and viewer seats for client stakeholders are free. Most agencies that switch from Whatagraph cut their monthly tooling cost by 30-60% — see /pricing for the math at your tier.
Can Phloz replace Whatagraph entirely, or is it a complement?
For digital marketing agencies running CRM + work management + tracking infrastructure on Whatagraph (or trying to), Phloz is a full replacement. For agencies using Whatagraph for non-agency-shaped work (sales pipelines for product companies, generic team PM unrelated to client work), Phloz isn't trying to replace those use cases.
How long does migrating from Whatagraph take?
Most teams move in 1-3 days: a few hours of structural mapping, a CSV import (Phloz has a workspace-import flow), and a parallel-running week to verify nothing slipped. The main lift is mental — accepting the agency-shaped defaults instead of recreating your Whatagraph setup verbatim.
Does Phloz integrate with Whatagraph?
Not natively in V1. Most agencies switching off Whatagraph export their data and import to Phloz once, then leave Whatagraph behind. If you need bidirectional sync — for instance, Whatagraph stays as the company-wide CRM and Phloz handles agency ops only — V2 will add API-based integration. Talk to us about your specific case at contact@phloz.com.
Why doesn't Whatagraph have a tracking infrastructure map?
Tracking infrastructure as a typed graph (every GA4 property, GTM container, ad pixel, conversion action, audience per client, with health state and verification cadence) isn't a feature Whatagraph positions for. Phloz built it because every agency we talked to was tracking this in a Google Sheet. It's the moat — no other tool ships it.

Other comparisons

See how Phloz compares to other tools agencies often weigh against Whatagraph.

Try Phloz free

14 days free · No credit card · Starter tier free forever

Whatagraph and other product names referenced on this page are trademarks of their respective owners. Phloz is not affiliated with, endorsed by, or sponsored by Whatagraph. Comparisons reflect our understanding of publicly available information and may change over time — verify current features and pricing with each vendor before making a decision.