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Phloz vs Whatagraph
Whatagraph turns cross-channel marketing data into polished visual reports. Phloz watches the tracking infrastructure that feeds every one of those channels — and runs the agency around it.
What Phloz has that Whatagraph doesn't
- Typed tracking-infrastructure map (GA4/GTM/pixels/CAPI) with audits + a 0–100 health score
- Proactive alerting on gaps and stale verification in a client's recorded tracking setup (a Whatagraph report renders beautifully over broken data)
- Agency CRM + tasks + client portals + retainer-burn — Whatagraph is a reporting canvas, not an ops platform
- Note: Whatagraph's cross-channel visual reports + data transfers to BigQuery are its real strength; Phloz reads only GA4 and Google Ads, for a per-client snapshot, and has no cross-channel reports
When Whatagraph is the right choice
If you're not running a digital marketing agency, Whatagraph is likely a fine fit. Whatagraph is a mature, capable product — it just isn't shaped for our specific use case. Phloz exists because we couldn't find a platform that treated agency ops and tracking infrastructure as first-class.
Already on Whatagraph and looking to leave? The Whatagraph alternative for agencies page covers what changes and how the migration goes.
Frequently asked questions
- Is Phloz really cheaper than Whatagraph for an agency?
- It depends on your team size and client count. Phloz plans are sized by active clients, with a set number of team seats included in each (extra seats cost extra), nothing is charged per contact, and viewer seats for client stakeholders are free — so the comparison turns on how many clients you run versus how many people and contacts you have. Run your own numbers on /pricing; we would rather you check than take our word for it.
- Can Phloz replace Whatagraph entirely, or is it a complement?
- For digital marketing agencies running client CRM, delivery work, and tracking documentation on Whatagraph (or trying to), Phloz can replace that part. It doesn't replace everything Whatagraph may do: sales pipelines for product companies, invoicing or job costing, live-data dashboards, and generic team PM unrelated to client work stay where they are — so for some agencies Phloz is a complement, not a replacement.
- How long does migrating from Whatagraph take?
- Plan on 1-3 days: a few hours of structural mapping, importing clients and their contacts from a CSV and re-creating open work by hand, and a parallel-running week to verify nothing slipped. The main lift is mental — accepting the agency-shaped defaults instead of recreating your Whatagraph setup verbatim.
- Does Phloz integrate with Whatagraph?
- No. Phloz has no Whatagraph integration, no public API, and no Zapier connector, so the two don't sync. Teams switching off Whatagraph export what they need, re-create clients and open work in Phloz by hand, then leave Whatagraph behind. If Whatagraph stays as the company-wide tool and Phloz handles agency ops only, the two run side by side without a sync. Talk to us about your specific case at contact@phloz.com.
- Why doesn't Whatagraph have a tracking infrastructure map?
- Tracking infrastructure as a typed graph (every GA4 property, GTM container, ad pixel, and conversion action per client, with health state and verification cadence) isn't a feature Whatagraph positions for. Phloz built it because the usual alternative is a spreadsheet that goes stale. It's the center of Phloz, not an add-on.
Other comparisons
See how Phloz compares to other tools agencies often weigh against Whatagraph.
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Whatagraph and other product names referenced on this page are trademarks of their respective owners. Phloz is not affiliated with, endorsed by, or sponsored by Whatagraph. Comparisons reflect our understanding of publicly available information and may change over time — verify current features and pricing with each vendor before making a decision.