About Phloz

The observation

Every digital marketing agency — from 5 people running 10 clients to 50 people running 100 — runs on a stack of 6 to 8 tools. A CRM for deals. A project manager for work. A shared drive for files. A reporting tool for clients. A messaging tool for the team. Another for clients. A collection of spreadsheets documenting "where things are" (GA4 property IDs, GTM containers, pixels, ad accounts, UTM conventions).

Nothing is wrong. Each tool is individually fine. But the agency pays the tax on every handoff, and the biggest tax isn't on the CRM side — it's on the tracking side. Nobody knows exactly which pixels are firing where, who owns them, or when they last worked.

What we're building

A CRM + work management + tracking infrastructure platform in one workspace, priced by active clients with team seats included. Opinionated defaults for how agencies actually work, free client portals, and a typed graph of every tracking object you manage.

Who's building it

Phloz is being built by a solo founder out of Vancouver. Pre-launch, no paying customers yet, building the foundation before taking on design partners.

What's shipped, and what's next

Beyond the core: client approvals, a read-only Google connection (GA4, Tag Manager and Google Ads), a weekly Google Ads audit and a daily Google Ads check that alerts the right teammate, time tracking against the retainer, and AI-assistant access that can triage every client. Not planned: invoicing your clients — your accounting tool does that better. What comes next is shaped by the first agencies using it; the blog and the changelog carry the updates.

Get in touch

If you run or work at an agency and you recognize the pain, say hello. We'd love to hear which part of the stack you'd most want to delete.