Use case
Tracking infrastructure map
The thing no other agency platform has: a typed, relational map of every pixel, tag, property, and audience you manage — across every client.
The spreadsheet problem
Most agencies document tracking in a Google Sheet per client. Three problems: no relationships, no health state, no types. When something breaks, it lives in one person's head.
The graph approach
Phloz models tracking as a graph: typed nodes (GA4, GTM, Meta, Google Ads, TikTok, Microsoft, audiences, UTMs, pages) and typed edges (fires-on, owned-by, depends-on). Click a node — see every pixel that depends on it, every ad account that owns it, every page it fires on.
What you get
A single visual graph per client. Health states (working / broken / missing / unverified) you can filter by. Last-verified timestamps. "Who owns this?" answerable in one click. And a clean export to JSON so you can pipe it into whatever comes next.