CRM for PPC agencies
The workspace PPC agencies actually want.
A CRM + work management + tracking platform built for PPC agencies. Map every client’s ad accounts, conversion actions and pixels, and see every client’s tracking-health score in one cross-client view.
Why PPC teams care
PPC work lives and dies by tracking. If conversions aren't firing, budgets burn with nothing to optimize against. Phloz treats tracking infrastructure as a first-class citizen, not an afterthought.
What Phloz gives you
- Per-client tracking map — every Google Ads account and conversion action, Meta pixel, GA4 property, and which platforms each one pushes audiences to. Connect Google and import GA4, GTM and Google Ads accounts straight onto the map.
- PPC campaign blueprints per client: ad groups, keywords with match types, RSAs with live character-count validation — importable from a Google Ads report or Keyword Planner download, or from a connected Google Ads account.
- Health states per pixel (working / broken / missing / unverified), set by your team and dated when last verified.
- A read-only Google Ads snapshot per client — spend, conversions, costliest search terms, budget-limited campaigns, disapproved ads.
- A morning check of every client’s Google Ads against its own last 4 weeks (Growth and above): spend that stops or spikes, conversions short of what the clicks predict, rising cost per conversion and falling ROAS alert the account’s assigned teammates by email.
- A PPC department filter and saved views so campaign managers see campaign-shaped work, not SEO tickets.
Frequently asked questions
- Is Phloz a CRM for PPC agencies?
- Yes — it combines a client CRM with work management and a typed map of every client's conversion tracking (Google Ads conversion actions, Meta pixels, GA4 properties), so the data PPC depends on lives next to the work.
- How is this different from running campaigns in Google Ads and Meta directly?
- The ad platforms run the campaigns, and a Google Ads manager account groups the accounts. Phloz adds the cross-client operational layer above them — every client’s work and tracking-health score in one view — without replacing the consoles where you actually optimize.
- Does Phloz track whether conversion pixels are firing?
- Not automatically. Each tracking point carries a health state (working / broken / missing / unverified) that your team sets when it checks, and the audit flags anything unverified for 30+ days. On Growth and above, the weekly Google Ads audit does flag Google Ads conversion tracking that stopped recording, and the daily check alerts when a client’s conversions fall far below what its clicks predict.
- Will we hear when a client’s Google Ads performance drops?
- On Growth and above, yes: every morning each client’s Google Ads account is compared with its own last 4 weeks, and a stopped or spiking spend, a conversion shortfall, a rising cost per conversion or a falling return on ad spend shows on your overview and is emailed to the teammates assigned to that client. It runs once a day, not in real time, and only reads the account.