Is Phloz built for ecommerce agencies?

Yes — it maps the commerce stack per client (the store platform, Klaviyo, GA4, Meta, Google Ads with its Enhanced Conversions flag) with health states your team sets, plus campaign boards and client sign-off on creative.

Does it handle server-side and enhanced conversions tracking?

Server-side is first-class: there are node types for server-side GTM containers, the Meta Conversions API and custom server endpoints. Enhanced Conversions is an on/off flag on the Google Ads account node. Either way, the hardest parts of ecommerce measurement are documented and audited per client rather than living in someone’s head.

Why not a generic CRM or PM tool?

Ecommerce tracking is the hardest to keep correct, and generic tools have no concept of it. Phloz models the funnel and its tracking as a graph you can verify.

CRM for Ecommerce agencies

The workspace Ecommerce agencies actually want.

CRM + work management for ecommerce agencies. Shopify, Klaviyo, GA4, Meta, Google Ads — all tracked, all mapped, all in one workspace.

kelderwick-digital · clients

Clients10 active · 1 archived

ActiveArchivedAllGroup: Ecommerce ×

Thornbeck Outdoor Co.At risk · 65
Thornbeck Outdoor Company Ltd. · Ecommerce — outdoor gear · thornbeckoutdoor.example · Shopify · GTM-THB8342
Google Ads835-207-6641GA4 property387244019Google Tag ManagerGTM-THB8342Merchant Center5118203944Metaact_593817246
Kettlewick Coffee Roasters
Kettlewick Coffee Roasters Ltd. · Ecommerce — coffee subscription · kettlewickcoffee.example · Shopify · GTM-KCR4418
Google Ads318-664-2079GA4 property412007391Metaact_204866175
Saffrel Skincare
Saffrel Skincare Co. · Ecommerce — DTC skincare · saffrelskincare.example · Shopify · GTM-SSK6647
Google Ads905-771-3320GA4 property501298374Metaact_882039461

thornbeck-outdoor · tracking map

Meta Pixel — Thornbeck!2

1049382716254

Broken · Never

Why Ecommerce teams care

Ecommerce tracking is the hardest. Catalog, server-side events, consent mode, Enhanced Conversions, Klaviyo flows. Phloz maps the core of that stack per client — store, GA4, GTM, pixels, server-side endpoints, an Enhanced Conversions flag on the Google Ads account — and anything else as a custom node or a note.

What Phloz gives you

Store and email-platform nodes (Shopify, WooCommerce, Klaviyo with its list IDs), plus an Enhanced Conversions flag on the Google Ads account.
A per-client map of how store, analytics and ad-platform data connect.
Campaign tasks on a Kanban board, plus campaign blueprints in the Plans tab.
Client sign-off on creative and merchandising tasks.

Frequently asked questions

Is Phloz built for ecommerce agencies?: Yes — it maps the commerce stack per client (the store platform, Klaviyo, GA4, Meta, Google Ads with its Enhanced Conversions flag) with health states your team sets, plus campaign boards and client sign-off on creative.
Does it handle server-side and enhanced conversions tracking?: Server-side is first-class: there are node types for server-side GTM containers, the Meta Conversions API and custom server endpoints. Enhanced Conversions is an on/off flag on the Google Ads account node. Either way, the hardest parts of ecommerce measurement are documented and audited per client rather than living in someone’s head.
Why not a generic CRM or PM tool?: Ecommerce tracking is the hardest to keep correct, and generic tools have no concept of it. Phloz models the funnel and its tracking as a graph you can verify.

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