Compare
Phloz vs Improvado
Improvado is enterprise marketing-data ETL — hundreds of connectors feeding warehouses and dashboards. Phloz models + audits the tracking SETUP that produces that data, at agency-ops pricing.
What Phloz has that Improvado doesn't
- Typed tracking-infrastructure map with health state + verification — Improvado moves the data, it doesn't model whether the setup producing it is intact
- Agency CRM + work management + client portals (Improvado is a data pipeline, not an ops tool)
- Self-serve, per-active-client pricing (Improvado is enterprise, quote-based, five figures a year)
- Note: Improvado has live data connectors (500+ sources) and warehouse-grade ETL; Phloz reads only GA4 and Google Ads, read-only, for a per-client snapshot — the map is config-level
When Improvado is the right choice
If you're not running a digital marketing agency, Improvado is likely a fine fit. Improvado is a mature, capable product — it just isn't shaped for our specific use case. Phloz exists because we couldn't find a platform that treated agency ops and tracking infrastructure as first-class.
Already on Improvado and looking to leave? The Improvado alternative for agencies page covers what changes and how the migration goes.
Frequently asked questions
- Is Phloz really cheaper than Improvado for an agency?
- It depends on your team size and client count. Phloz plans are sized by active clients, with a set number of team seats included in each (extra seats cost extra), nothing is charged per contact, and viewer seats for client stakeholders are free — so the comparison turns on how many clients you run versus how many people and contacts you have. Run your own numbers on /pricing; we would rather you check than take our word for it.
- Can Phloz replace Improvado entirely, or is it a complement?
- For digital marketing agencies running client CRM, delivery work, and tracking documentation on Improvado (or trying to), Phloz can replace that part. It doesn't replace everything Improvado may do: sales pipelines for product companies, invoicing or job costing, live-data dashboards, and generic team PM unrelated to client work stay where they are — so for some agencies Phloz is a complement, not a replacement.
- How long does migrating from Improvado take?
- Plan on 1-3 days: a few hours of structural mapping, importing clients and their contacts from a CSV and re-creating open work by hand, and a parallel-running week to verify nothing slipped. The main lift is mental — accepting the agency-shaped defaults instead of recreating your Improvado setup verbatim.
- Does Phloz integrate with Improvado?
- No. Phloz has no Improvado integration, no public API, and no Zapier connector, so the two don't sync. Teams switching off Improvado export what they need, re-create clients and open work in Phloz by hand, then leave Improvado behind. If Improvado stays as the company-wide tool and Phloz handles agency ops only, the two run side by side without a sync. Talk to us about your specific case at contact@phloz.com.
- Why doesn't Improvado have a tracking infrastructure map?
- Tracking infrastructure as a typed graph (every GA4 property, GTM container, ad pixel, and conversion action per client, with health state and verification cadence) isn't a feature Improvado positions for. Phloz built it because the usual alternative is a spreadsheet that goes stale. It's the center of Phloz, not an add-on.
Other comparisons
See how Phloz compares to other tools agencies often weigh against Improvado.
14 days free for new workspaces · No credit card · Starter tier free forever
Improvado and other product names referenced on this page are trademarks of their respective owners. Phloz is not affiliated with, endorsed by, or sponsored by Improvado. Comparisons reflect our understanding of publicly available information and may change over time — verify current features and pricing with each vendor before making a decision.