Category
Server-side tracking for agencies
This category is about server-side tracking for agencies: when a client needs it, and how to set it up. Posts cover the cases that justify server-side GTM, the cases where it adds cost without fixing the problem, and how to set up and run a server container for clients.
Posts in Server-side tracking
June 21, 2026 · 5 min read
Server-side GTM for agencies: what it costs and how to scope it
Server-side GTM means a hosted container, a first-party subdomain, and upkeep. What it fixes, what it costs per client, and which clients clear the bar.
May 1, 2026 · 7 min read
Server-side tracking in 2026: when to bother and when to skip
Server-side tracking isn't free or always right. The decision framework: four conditions that justify server-side GTM, four anti-patterns it won't fix.