Category
Agency growth & positioning
This category is about agency growth: more revenue from current clients, and better terms with new ones. Posts cover retainer versus project pricing, raising retainers, productized services, expansion revenue, tracking monthly recurring revenue, and managing cash flow.
Posts in Agency growth
June 21, 2026 · 5 min read
Retainer vs project pricing for agencies: which, when, and how to switch
Retainer vs project pricing: the honest trade-offs, which clients fit which model, and the script for moving a proven project client onto a retainer.
June 21, 2026 · 4 min read
Productized services for agencies: turning custom work into a repeatable offer
Productized services turn custom agency work into a fixed-scope, fixed-price offer. What to productize, how to define the deliverable, and the trap to avoid.
June 21, 2026 · 4 min read
Agency MRR: how to track it, and why it changes how you run the shop
MRR is the number that separates a business from a treadmill. How to calculate it from retainers, the four levers that move it, and the renewal rhythm.
June 21, 2026 · 4 min read
Expansion revenue: growing the agency clients you already have
Expansion revenue is the cheapest growth an agency can buy. Why it beats new logos, the signals a client is ready, and how to grow scope without over-servicing.
June 21, 2026 · 4 min read
Agency cash flow: why profitable agencies still run out of money
Agency cash flow is a timing problem, not a profit problem. The levers that keep cash ahead of payroll: deposits, advance billing, shorter terms, milestones.
June 11, 2026 · 5 min read
Agency retainer pricing: how to raise rates without losing clients
A playbook for raising agency retainers: when the coverage ratio says raise, the receipts method, three-option framing, renewal timing, and cohort sequencing.
April 23, 2026 · 3 min read
Why we built Phloz
Every digital marketing agency runs on a fragile stack of 6-8 tools. We got tired of the duct tape, so we built the platform we actually wanted.