Category
Tracking infrastructure for digital marketing agencies
Every agency client has a tracking stack — and most of those stacks are documented in spreadsheets that decay the day they're written. This category covers the operational discipline that replaces them: typed schemas per platform, health-checked nodes, recurring verification, and the audits that catch drift before ROAS does.
Posts in Tracking infrastructure
June 12, 2026 · 5 min read
Exporting ad platform data to BigQuery: the agency hub
The agency architecture for exporting ad platform data to BigQuery: build-vs-buy math, one cross-platform spend schema, and the restatement MERGE pattern.
May 17, 2026 · 11 min read
GA4 + GTM Admin API for agencies: when to automate, when to skip
The GA4 Admin API and GTM API across agency portfolios: the five operations worth automating, the four that aren't, and the auth model that scales.
May 15, 2026 · 7 min read
The hidden cost of broken tracking: case math agencies don't run
A broken pixel costs more than a broken landing page. The math on six common tracking failures — and the case for real tracking discipline.
May 11, 2026 · 9 min read
AI marketing audit: what actually works in 2026 (and what's still hype)
Where LLM-driven marketing audits genuinely add value vs where they're noise — GA4, GTM, ad accounts, creative — and what to ask before buying one.
May 8, 2026 · 8 min read
The 21 things every agency must track per client (the master checklist)
The 21-item per-client tracking checklist agencies actually maintain — what each item is, why it matters, and how to verify it stays true.
April 23, 2026 · 3 min read
The tracking infrastructure map: a typed graph of everything you manage
Most agencies document their clients' tracking setup in a spreadsheet — and most of those spreadsheets are four months out of date. Here's a better mental model.