Tracking infrastructure

Tracking infrastructure for digital marketing agencies

Every agency client has a tracking stack — and most of those stacks are documented in spreadsheets that decay the day they're written. This category covers the operational discipline that replaces them: typed schemas per platform, health-checked nodes, recurring verification, and the audits that catch drift before ROAS does.

April 23, 2026 · 3 min read
The tracking infrastructure map: a typed graph of everything you manage
Most agencies document their clients' tracking setup in a spreadsheet — and most of those spreadsheets are four months out of date. Here's a better mental model.

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The tracking infrastructure map: a typed graph of everything you manage

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