Conversion tracking

Conversion tracking for agencies

Conversion dashboards lie. They count firings, not contents — so a `value` parameter that resolved to `undefined` for six weeks looks healthy until ROAS drops. This category covers the four-layer verification stack agencies use to catch breakage before it hits a quarterly review.

May 1, 2026 · 6 min read
How to verify a conversion is actually firing — without trusting the dashboard
The platform dashboard is the last place to check whether a conversion is firing correctly. Here's the four-layer verification stack that catches the failures dashboards hide — pixel-side, network-side, server-side, and platform-side.

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How to verify a conversion is actually firing — without trusting the dashboard

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