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GTM containers entropy fast. Every container we inherit has dead tags, duplicate triggers, and at least one consent-mode-blocked tag nobody noticed got blocked. This category covers the audit checklist, the cleanup discipline, and the standards we apply per client.

May 1, 2026 · 6 min read
The GTM container audit checklist agencies actually use
Most GTM containers are 30% dead tags by line count. This is the 12-point audit that finds the dead weight, the misconfigured triggers, and the silent CSP-blocked tags — without breaking anything live.

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The GTM container audit checklist agencies actually use

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