Meta Ads

Meta Ads for agencies

Meta dropped third-party-cookie-driven attribution years ago and the workaround stack — Pixel, CAPI, Aggregated Event Measurement, dataset quality scoring — keeps moving. This category covers the agency setup that survives platform churn.

May 1, 2026 · 5 min read
Meta Pixel + Conversions API: shipping both without double-counting
The pixel-plus-CAPI setup is the right answer for almost every advertiser in 2026. Done wrong, you'll inflate every conversion by 60%. Here's the deduplication contract that makes it work.

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Meta Pixel + Conversions API: shipping both without double-counting

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