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Phloz vs Function Point
Function Point covers agency ops and accounting. Phloz covers agency ops and tracking, with modern UX.
What Phloz has that Function Point doesn't
- Tracking infrastructure map
- Modern, fast UI
- Per-active-client pricing transparency
When Function Point is the right choice
If you're not running a digital marketing agency, Function Point is likely a fine fit. Function Point is a mature, capable product — it just isn't shaped for our specific use case. Phloz exists because we couldn't find a platform that treated agency ops and tracking infrastructure as first-class.
Already on Function Point and looking to leave? The Function Point alternative for agencies page covers what changes and how the migration goes.
Frequently asked questions
- Is Phloz really cheaper than Function Point for an agency?
- It depends on your team size and client count. Phloz plans are sized by active clients, with a set number of team seats included in each (extra seats cost extra), nothing is charged per contact, and viewer seats for client stakeholders are free — so the comparison turns on how many clients you run versus how many people and contacts you have. Run your own numbers on /pricing; we would rather you check than take our word for it.
- Can Phloz replace Function Point entirely, or is it a complement?
- For digital marketing agencies running client CRM, delivery work, and tracking documentation on Function Point (or trying to), Phloz can replace that part. It doesn't replace everything Function Point may do: sales pipelines for product companies, invoicing or job costing, live-data dashboards, and generic team PM unrelated to client work stay where they are — so for some agencies Phloz is a complement, not a replacement.
- How long does migrating from Function Point take?
- Plan on 1-3 days: a few hours of structural mapping, importing clients and their contacts from a CSV and re-creating open work by hand, and a parallel-running week to verify nothing slipped. The main lift is mental — accepting the agency-shaped defaults instead of recreating your Function Point setup verbatim.
- Does Phloz integrate with Function Point?
- No. Phloz has no Function Point integration, no public API, and no Zapier connector, so the two don't sync. Teams switching off Function Point export what they need, re-create clients and open work in Phloz by hand, then leave Function Point behind. If Function Point stays as the company-wide tool and Phloz handles agency ops only, the two run side by side without a sync. Talk to us about your specific case at contact@phloz.com.
- Why doesn't Function Point have a tracking infrastructure map?
- Tracking infrastructure as a typed graph (every GA4 property, GTM container, ad pixel, and conversion action per client, with health state and verification cadence) isn't a feature Function Point positions for. Phloz built it because the usual alternative is a spreadsheet that goes stale. It's the center of Phloz, not an add-on.
Other comparisons
See how Phloz compares to other tools agencies often weigh against Function Point.
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Function Point and other product names referenced on this page are trademarks of their respective owners. Phloz is not affiliated with, endorsed by, or sponsored by Function Point. Comparisons reflect our understanding of publicly available information and may change over time — verify current features and pricing with each vendor before making a decision.