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Phloz vs Function Point

Function Point covers agency ops and accounting. Phloz covers agency ops and tracking, with modern UX.

What Phloz has that Function Pointdoesn't

  • Tracking infrastructure map
  • Modern, fast UI
  • Per-active-client pricing transparency

When Function Point is the right choice

If you're not running a digital marketing agency, Function Point is likely a fine fit. Function Pointis a mature, capable product — it just isn't shaped for our specific use case. Phloz exists because we couldn't find a platform that treated agency ops and tracking infrastructure as first-class.

Frequently asked questions

Is Phloz really cheaper than Function Point for an agency?
It depends on your team size and client count. Phloz charges per active client (not per seat or per contact), and viewer seats for client stakeholders are free. Most agencies that switch from Function Point cut their monthly tooling cost by 30-60% — see /pricing for the math at your tier.
Can Phloz replace Function Point entirely, or is it a complement?
For digital marketing agencies running CRM + work management + tracking infrastructure on Function Point (or trying to), Phloz is a full replacement. For agencies using Function Point for non-agency-shaped work (sales pipelines for product companies, generic team PM unrelated to client work), Phloz isn't trying to replace those use cases.
How long does migrating from Function Point take?
Most teams move in 1-3 days: a few hours of structural mapping, a CSV import (Phloz has a workspace-import flow), and a parallel-running week to verify nothing slipped. The main lift is mental — accepting the agency-shaped defaults instead of recreating your Function Point setup verbatim.
Does Phloz integrate with Function Point?
Not natively in V1. Most agencies switching off Function Point export their data and import to Phloz once, then leave Function Point behind. If you need bidirectional sync — for instance, Function Point stays as the company-wide CRM and Phloz handles agency ops only — V2 will add API-based integration. Talk to us about your specific case at contact@phloz.com.
Why doesn't Function Point have a tracking infrastructure map?
Tracking infrastructure as a typed graph (every GA4 property, GTM container, ad pixel, conversion action, audience per client, with health state and verification cadence) isn't a feature Function Point positions for. Phloz built it because every agency we talked to was tracking this in a Google Sheet. It's the moat — no other tool ships it.

See how Phloz compares to other tools agencies often weigh against Function Point.

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