Tag
Tracking Infrastructure
15 posts tagged tracking-infrastructure.
Posts tagged Tracking Infrastructure
August 13, 2026 · 8 min read · google analytics
GA4 + BigQuery export for agencies: the setup that survives ad-platform churn
GA4's UI is unstable, the API is rate-limited, and Google Ads + Meta + TikTok keep reshaping what conversions look like. Exporting raw GA4 events to BigQuery gives agencies a stable analytical foundation that platform UIs can't take away. Here's the setup we ship for clients spending >$10K/mo on paid — what to export, how to query it, and the four pitfalls that make most agency BigQuery setups useless within 6 months.
August 6, 2026 · 9 min read · conversion tracking
Pinterest Conversions API for ecommerce agencies: the setup that captures iOS 14.5+ buyers
Pinterest tag-only setups in 2026 lose 35-55% of iOS purchase signal — and Pinterest's audience over-indexes on iOS. Here's the Pinterest Tag + Conversions API setup we ship to ecommerce agency clients, including the dedup pattern, the recommended event source, and the dataset-quality score that decides whether the algorithm trusts your data.
July 30, 2026 · 12 min read · agency operations
The 30-day tracking migration when an agency takes over a new client
Inheriting a marketing client means inheriting their tracking — almost always polluted, often partly broken, sometimes secretly catastrophic. Here's the 30-day migration we run on every new client takeover, in the order that minimizes downtime, maximises trust, and surfaces the previous agency's mistakes without throwing them under a bus.
July 23, 2026 · 8 min read · conversion tracking
LinkedIn Insight Tag + Conversions API: the B2B agency setup that actually attributes
LinkedIn ads optimization is bottlenecked by signal quality, and the Insight Tag alone misses 40-60% of B2B conversions in 2026. Here's the dual-stack setup we ship for agency clients — Insight Tag + Conversions API, deduplicated by event ID, with the LinkedIn-specific gotchas Meta doesn't have.
July 16, 2026 · 11 min read · tracking infrastructure
GA4 + GTM Admin API for agencies: when to automate, when to skip
The GA4 Admin API and GTM API let agencies automate property creation, conversion-action management, container audits, and tag deployment across portfolios. The 5 operations worth automating, the 4 that aren't, and the auth model that survives 50+ client accounts.
May 29, 2026 · 8 min read · tiktok ads
TikTok Pixel + Events API: the agency setup that actually works in 2026
TikTok pixel-only setups are increasingly broken on iOS. Pixel + Events API together (with proper deduplication) recovers most of the lost signal — but the integration has its own footguns. Here's the setup we ship for agency clients.
May 22, 2026 · 8 min read · google tag manager
Google Consent Mode v2 setup for agencies (the version that actually works)
Most Consent Mode v2 implementations are wrong in subtle ways that block 60-80% of EU conversions silently. This is the actual setup we ship for agency clients — what each consent signal does, how to wire it through GTM, and how to verify it didn't break overnight.
May 15, 2026 · 7 min read · tracking infrastructure
The hidden cost of broken tracking: case math agencies don't run
A broken Meta pixel costs more than a broken landing page — but agencies treat tracking as infrastructure rather than a P&L line. Here's the math on six common failure modes, with the dollar figures that make the case for spending real money on tracking discipline.
May 11, 2026 · 9 min read · google tag manager
GTM management software: the honest buyer's guide (2026)
What GTM management software actually does in 2026 — multi-container ops, change auditing, template inheritance — and the agency-specific evaluation criteria most buyers skip until it's too late.
May 11, 2026 · 8 min read · google analytics
The GA4 audit checklist agencies actually use
Most agency-inherited GA4 properties have at least three silent bugs. This is the 12-point audit that finds the dead conversions, the misclassified events, and the missing cross-domain config — without breaking what's working.
May 8, 2026 · 8 min read · tracking infrastructure
The 21 things every agency must track per client (the master checklist)
Every digital agency tracks tracking. Most do it in a Google Sheet that goes stale by week three. This is the 21-item checklist we use as the per-client minimum — what each item is, why it matters, and how to verify it.
May 1, 2026 · 6 min read · server side tracking
Server-side tracking in 2026: when to bother and when to skip
Server-side GTM is not free, not a silver bullet, and not always the right answer. Here's the decision framework: four conditions that justify the lift, four anti-patterns where it adds overhead without solving the problem.
May 1, 2026 · 6 min read · agency operations
The new-client tracking audit: a one-hour template for week one
Most agencies burn 20 billable hours on week-one discovery and still can't answer 'what's tracking what?' This is the 60-minute audit template that fixes that — and the four questions you must close before strategy starts.
May 1, 2026 · 6 min read · google tag manager
The GTM container audit checklist agencies actually use
Most GTM containers are 30% dead tags by line count. This is the 12-point audit that finds the dead weight, the misconfigured triggers, and the silent CSP-blocked tags — without breaking anything live.
April 23, 2026 · 3 min read · tracking infrastructure
The tracking infrastructure map: a typed graph of everything you manage
Most agencies document their clients' tracking setup in a spreadsheet — and most of those spreadsheets are four months out of date. Here's a better mental model.