Tag
Server Side Tracking
4 posts tagged server-side-tracking.
Posts tagged Server Side Tracking
August 6, 2026 · 9 min read · conversion tracking
Pinterest Conversions API for ecommerce agencies: the setup that captures iOS 14.5+ buyers
Pinterest tag-only setups in 2026 lose 35-55% of iOS purchase signal — and Pinterest's audience over-indexes on iOS. Here's the Pinterest Tag + Conversions API setup we ship to ecommerce agency clients, including the dedup pattern, the recommended event source, and the dataset-quality score that decides whether the algorithm trusts your data.
July 23, 2026 · 8 min read · conversion tracking
LinkedIn Insight Tag + Conversions API: the B2B agency setup that actually attributes
LinkedIn ads optimization is bottlenecked by signal quality, and the Insight Tag alone misses 40-60% of B2B conversions in 2026. Here's the dual-stack setup we ship for agency clients — Insight Tag + Conversions API, deduplicated by event ID, with the LinkedIn-specific gotchas Meta doesn't have.
May 1, 2026 · 6 min read · server side tracking
Server-side tracking in 2026: when to bother and when to skip
Server-side GTM is not free, not a silver bullet, and not always the right answer. Here's the decision framework: four conditions that justify the lift, four anti-patterns where it adds overhead without solving the problem.
May 1, 2026 · 5 min read · meta ads
Meta Pixel + Conversions API: shipping both without double-counting
The pixel-plus-CAPI setup is the right answer for almost every advertiser in 2026. Done wrong, you'll inflate every conversion by 60%. Here's the deduplication contract that makes it work.