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Google Tag Manager
4 posts tagged google-tag-manager.
Posts tagged Google Tag Manager
June 21, 2026 · 4 min read · google tag manager
GTM vs GA4: what you configure where (the reference)
Half of all tracking confusion is 'do I set this up in Tag Manager or in GA4?' A plain reference: the mental model, a what-goes-where table, and the five mix-ups that waste the most time.
June 21, 2026 · 4 min read · google tag manager
The dataLayer explained: the foundation every GTM setup stands on
GTM is only as good as the data it can read — and that data lives in the dataLayer. What it is, how to push to it, and why a documented dataLayer spec is the single best thing you can hand a client's developers.
June 21, 2026 · 4 min read · google tag manager
Choosing a consent management platform (CMP) for agency clients
Google now requires a certified CMP to serve EEA ads — and a CMP that isn't wired to Consent Mode just blocks data with nothing to show for it. How to choose one, and what 'done right' looks like across a book of clients.
May 22, 2026 · 8 min read · google tag manager
Google Consent Mode v2 setup for agencies (the version that actually works)
Most Consent Mode v2 setups silently block EU conversions. The setup that works: what each signal does, the GTM wiring, and the verification habit.