Tag
Google Tag Manager
4 posts tagged google-tag-manager.
Posts tagged Google Tag Manager
June 21, 2026 · 4 min read · google tag manager
GTM vs GA4: what you configure where (the reference)
GTM vs GA4: Tag Manager decides what fires and when, GA4 decides what it means. A what-goes-where table and the five mix-ups that waste the most time.
June 21, 2026 · 4 min read · google tag manager
The dataLayer explained: the foundation every GTM setup stands on
The dataLayer is what GTM reads to fire tags. What it is, how to push to it, the rules that stop empty variables, and why a documented spec beats DOM scraping.
June 21, 2026 · 4 min read · google tag manager
Choosing a consent management platform (CMP) for agency clients
Choosing a consent management platform for agency clients: what matters — Google-certified, Consent Mode v2 wiring, geo-targeting — and how to verify it works.
May 22, 2026 · 8 min read · google tag manager
Google Consent Mode v2 setup for agencies (the version that actually works)
Most Consent Mode v2 setups silently block EU conversions. The setup that works: what each signal does, the GTM wiring, and the verification habit.