May 22, 2026 · 8 min read · google tag manager
Google Consent Mode v2 setup for agencies (the version that actually works)
Most Consent Mode v2 implementations are wrong in subtle ways that block 60-80% of EU conversions silently. This is the actual setup we ship for agency clients — what each consent signal does, how to wire it through GTM, and how to verify it didn't break overnight.