Tag
Google Analytics
15 posts tagged google-analytics.
Posts tagged Google Analytics
June 22, 2026 · 5 min read · tracking infrastructure
Tracking AI search traffic: how AI Overviews and ChatGPT show up in GA4 (and how they don't)
AI Overviews and ChatGPT are eating clicks and sending a new, hard-to-see kind of referral. What's measurable today, what isn't, and how to track AEO visibility for clients without pretending the data is clean.
June 21, 2026 · 4 min read · google analytics
GA4 explorations: answering the questions standard reports can't
GA4's standard reports answer generic questions. Explorations answer your client's specific ones — funnels, paths, segments. The techniques worth knowing, the reusable ones to build per client, and the limits.
June 21, 2026 · 4 min read · google analytics
GA4 ecommerce tracking done right: the purchase event that actually adds up
Most ecommerce GA4 setups double-count revenue, drop the items array, or send a string where a number belongs. The events, the required parameters, and the transaction_id discipline that keeps revenue honest.
June 21, 2026 · 4 min read · google analytics
GA4 says (not set), thresholded, or sampled: why your data looks incomplete
Three different GA4 quirks make data look missing or wrong — thresholding hides rows, (not set) means no value, sampling estimates from a subset. What each one is, why it happens, and how to get the full picture.
June 21, 2026 · 4 min read · google analytics
GA4 custom events and dimensions: capturing the data the defaults miss
GA4's automatic events don't capture what makes your client's business unique. How to design custom events, send the right parameters, and register them as custom dimensions — plus the gotcha that makes half of them invisible.
June 21, 2026 · 4 min read · google analytics
GA4 audiences for agencies: build them once, use them everywhere
GA4 audiences turn your tracking into targeting — remarketing lists, analysis segments, and predictive groups. How to build them, push them to Google Ads, and the not-retroactive trap that bites everyone.
June 21, 2026 · 5 min read · google analytics
GA4 attribution models for agencies: which to use and what they hide
Data-driven, last-click, the lookback window — GA4's attribution settings quietly decide which channels look like heroes. What each model does, which to pick, and why the model matters less than the data feeding it.
June 21, 2026 · 4 min read · tracking infrastructure
GA4 alternatives and privacy-first analytics: when (and whether) to switch
Plausible, Fathom, Matomo — the cookieless, simpler, privacy-first analytics tools are tempting. What they do well, the one thing they can't replace, and how to decide per client instead of switching reflexively.
June 21, 2026 · 4 min read · google analytics
Cross-domain tracking in GA4: stop losing the source at the domain hop
When a client's journey crosses domains they own, GA4 starts a new session and credits the wrong source — unless you configure cross-domain. What it is, how to set it up, and the subdomain/third-party cases it doesn't cover.
June 20, 2026 · 6 min read · google analytics
Why GA4 says 'Unassigned' — and how to get that traffic back
A big 'Unassigned' bucket in GA4 isn't random — it's sessions whose source/medium matched no channel rule, or arrived with none at all. The handful of real causes, how to tell which you've got, and the fixes.
June 20, 2026 · 5 min read · google analytics
GA4 self-referrals and rogue referral traffic: the fix
Your own domain, Stripe, or a booking tool showing up as a 'Referral' wrecks attribution — every checkout starts a new, mis-sourced session. Why it happens and the exact GA4 settings that fix it.
June 20, 2026 · 7 min read · google analytics
GTM says "connected" but GA4 is empty: the usual causes
Tag Assistant says connected, Realtime shows nothing. The real reasons GA4 gets no data through GTM — in the order they actually happen — and how to check each.
June 20, 2026 · 6 min read · google analytics
GA4 DebugView vs Realtime: which to trust when
Realtime and DebugView answer two different questions. Use the wrong one and you'll either miss data that's fine or trust an event that's broken. How to tell which to open, and what each can't tell you.
May 17, 2026 · 9 min read · agency operations
Looker Studio dashboard templates for agencies: the 5 we ship to every client
Five focused Looker Studio dashboards that cover what clients actually read — layouts, data sources, and the two pitfalls that make reports slow.
May 17, 2026 · 8 min read · google analytics
GA4 + BigQuery export for agencies: the setup that survives ad-platform churn
GA4 BigQuery export gives agencies a stable analytical base platform UIs can't take away — what to export, how to query it, and the four pitfalls.