Tag
First Party Data
2 posts tagged first-party-data.
Posts tagged First Party Data
June 12, 2026 · 5 min read · tracking infrastructure
Exporting ad platform data to BigQuery: the agency hub
The agency architecture for exporting ad platform data to BigQuery: build-vs-buy math, one cross-platform spend schema, and the restatement MERGE pattern.
May 17, 2026 · 8 min read · google analytics
GA4 + BigQuery export for agencies: the setup that survives ad-platform churn
GA4 BigQuery export gives agencies a stable analytical base platform UIs can't take away — what to export, how to query it, and the four pitfalls.