August 13, 2026 · 8 min read · google analytics
GA4 + BigQuery export for agencies: the setup that survives ad-platform churn
GA4's UI is unstable, the API is rate-limited, and Google Ads + Meta + TikTok keep reshaping what conversions look like. Exporting raw GA4 events to BigQuery gives agencies a stable analytical foundation that platform UIs can't take away. Here's the setup we ship for clients spending >$10K/mo on paid — what to export, how to query it, and the four pitfalls that make most agency BigQuery setups useless within 6 months.