Tag
Capi
2 posts tagged capi.
Posts tagged Capi
June 20, 2026 · 6 min read · meta ads
Meta Pixel fires but Events Manager is empty (or 'unmatched')
A green Pixel Helper only means the pixel fired in your browser. Why Events Manager stays empty, why match quality is poor, and the diagnostic order.
May 1, 2026 · 5 min read · meta ads
Meta Pixel + Conversions API: shipping both without double-counting
Pixel plus CAPI is the right setup for almost everyone in 2026 — done wrong it inflates conversions. The deduplication contract that makes it work.