Tag
Retention
7 posts tagged retention.
Posts tagged Retention
June 21, 2026 · 5 min read · agency growth
Retainer vs project pricing for agencies: which, when, and how to switch
Project work pays the bills; retainers build the business. The honest trade-offs between the two models, which clients fit which, and the script for moving a good project client onto a retainer.
June 21, 2026 · 4 min read · agency growth
Agency MRR: how to track it, and why it changes how you run the shop
MRR isn't just a SaaS metric — for an agency it's the number that tells you whether you're building a business or running on a treadmill. How to calculate it, what moves it, and the renewal discipline that protects it.
June 21, 2026 · 4 min read · agency growth
Expansion revenue: growing the agency clients you already have
The cheapest growth an agency can buy is the client it already has. Why expansion beats new logos, the signals that a client is ready, and how to grow accounts without the over-servicing trap.
June 21, 2026 · 4 min read · agency growth
Agency cash flow: why profitable agencies still run out of money
Profit is an opinion; cash is a fact. Why agencies with healthy P&Ls hit cash crunches, and the levers — deposits, billing timing, retainers in advance, net terms — that keep the bank balance ahead of payroll.
June 11, 2026 · 5 min read · agency growth
Agency retainer pricing: how to raise rates without losing clients
A playbook for raising agency retainers: when the coverage ratio says raise, the receipts method, three-option framing, renewal-window timing, and cohort sequencing.
June 10, 2026 · 5 min read · agency operations
The client retention playbook: spotting churn before the email arrives
Agency churn is predictable 60–90 days out. The early-warning signals, the RAG board, the save play, and the post-mortem that stops repeat losses.
May 11, 2026 · 9 min read · agency operations
How to onboard a marketing agency client (without losing the engagement in week one)
The strategic side of marketing agency client onboarding — why rushed onboardings cost the engagement and the four phases that produce retention.