Tag
Retention
7 posts tagged retention.
Posts tagged Retention
June 21, 2026 · 5 min read · agency growth
Retainer vs project pricing for agencies: which, when, and how to switch
Retainer vs project pricing: the honest trade-offs, which clients fit which model, and the script for moving a proven project client onto a retainer.
June 21, 2026 · 4 min read · agency growth
Agency MRR: how to track it, and why it changes how you run the shop
MRR is the number that separates a business from a treadmill. How to calculate it from retainers, the four levers that move it, and the renewal rhythm.
June 21, 2026 · 4 min read · agency growth
Expansion revenue: growing the agency clients you already have
Expansion revenue is the cheapest growth an agency can buy. Why it beats new logos, the signals a client is ready, and how to grow scope without over-servicing.
June 21, 2026 · 4 min read · agency growth
Agency cash flow: why profitable agencies still run out of money
Agency cash flow is a timing problem, not a profit problem. The levers that keep cash ahead of payroll: deposits, advance billing, shorter terms, milestones.
June 11, 2026 · 5 min read · agency growth
Agency retainer pricing: how to raise rates without losing clients
A playbook for raising agency retainers: when the coverage ratio says raise, the receipts method, three-option framing, renewal timing, and cohort sequencing.
June 10, 2026 · 5 min read · agency operations
The client retention playbook: spotting churn before the email arrives
Agency churn is predictable 60–90 days out. The early-warning signals, the RAG board, the save play, and the post-mortem that stops repeat losses.
May 11, 2026 · 9 min read · agency operations
How to onboard a marketing agency client (without losing the engagement in week one)
The strategic side of marketing agency client onboarding — why rushed onboardings cost the engagement and the four phases that produce retention.